Be Social and be Searched with Social Media Marketing

06:10 Core I-Solutions 0 Comments

There was some time when search engines were the only online path to derive traffic to a website. During those days, entire focus was paid on strengthening the search engine ranking of a website. However, times have changed and a new giant in web world has emerged, namely social media. Websites like Facebook are no less than search engines like Google when it comes to attract targeted traffic towards your website. And perhaps this is the reason why more and more people are showing interest towards SMO Services, or Social Media Marketing services.

Facebook is a community with over a billion people, and many of them are looking for their desired services. Stats say that an average person spends around 200 minutes on Facebook every single year. While on the other hand, people open Google when they actually have to search for something. Apparently, if you can present the users with something they might be interested in, you save them from switching their tab and opening Google in new tab. This is a great measurement to evaluate how much social media marketing services may help you. When you save time for your users, you create a strong bond with them, which eventually results in beneficial engagement.

Another major reason for using social media marketing is its global reach. Search engines have their specific versions in different countries. For instance, the US uses Google.com, while India uses Google.co.in. Now take it to another way. When you rank well on Google.com, you not necessarily rank well on Google.co.in, leave aside other countries. Apparently, you have to put extra efforts to rank in each country individually. This is not in the case of SMO services. If your social presence is good in India, it will be good in other countries as well. This way, you create special appearance across the world. It saves you from the extra efforts you have to make in case of ranking well in search engine ranking.

However, most of the webmasters have a wrong perception for social media marketing services. They think that promoting their stuff is the only way to attract traffic. Invite and serve can be a good choice in real world, but social channels work in opposite way. It is about serve-and-invite. First, you have to serve something out-of-the-box to your users, then you will be able to invite them to your website. Selling your products or services comes at the last step, because someone who is not impressed with your free stuff will never be interested in paying you for something.


If you run an online business and you actually want to make profit from your social presence, it is the high time you should start thinking about social media marketing services. There are many companies out there offering these services. However, it is essential that you identify the best one among st them to make sure it does not only create a strong social presence for you, but also derives fruits for you from your online presence.

Core I-Solutions - SEO Company | Mobile App Development
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